The Team

David Jones –  Chief Executive Officer

David joined PCF in 2006 as a volunteer and became the Chief Executive Officer in 2014. He has a BSc (Hons) degree in Coastal Zone Management and the Marine Environment, and has worked across a number of projects in the PCF portfolio. Working on sustainable recreation has seen him develop the Recreation Plan for the National Park, a toolkit for Welsh Government and the Wales Activity Mapping project.  In recent years, much of David’s time has been spent developing Marine Energy Pembrokeshire, a major opportunity for the development of marine renewables in Pembrokeshire and Wales. Before joining PCF David spent a number of years working overseas in the dive industry and spent time with the White Shark Trust in South Africa. Outside the office, David is involved in Neptune’s Army of Rubbish Cleaners where he is the secretary, fund raiser and carries out the clean-up dives. He is frequently out surfing and loves to enjoy the amazing Pembrokeshire coastline.

Tim Brew –  Education Manager

Tim qualified as a Maths and Science teacher at St Lukes College, Exeter University.  He then taught in Pembrokeshire secondary schools for over 10 years. Subsequently he ran the education programme for Eco Centre Wales, developing innovative resources on climate change and energy for learners of all ages.  From 2013 he ran his own business focussed on education and energy.  Tim joined the team in 2017 to deliver the Coastal Curriculum and to develop educational resources to support PCF projects.  In his spare time Tim enjoys climbing, kayaking and spending time at the beach with his family.

Alec Denny –  Sustainable Recreation Co-ordinator

Alec’s initial sport, racing sailing dinghies, took her to the south of the UK and Europe as a sailing instructor, before settling in beautiful Pembrokeshire as an outdoor adventure guide, more than a decade ago. Looking for a change of career into the conservation and sustainable sector, Alec joined the PCF team in 2018. Combining 16 years experience of working in the outdoor adventure sector with knowledge gained from a BSc in Environmental Science and PGCert in Ecology, she co-ordinates three projects, Pembrokeshire Marine Code, Pembrokeshire Outdoor Charter and Wales Activity Mapping. With a passion for the environment and natural world, any spare time away from work is taken up by a number of different interests including cycling, running, swimming and coastal walks.

James Dyer – Finance, HR and Policy Manager

James was born and raised in North Pembrokeshire, and after fifteen years away studying, travelling and working, Pembrokeshire finally called him home. He has a BA (Hons) in Business Management & Finance, and has worked in various roles in the private and public sector including ‘British Standards Institution’, ‘Welsh Government’ (WDA), and ‘Communities First’.  Joining in February 2014 James has eleven years’ experience in third sector Financial Management and Community Interest Companies.  He is tasked with the Financial Management of PCF, working so that Pembrokeshire’s natural, historic and magical landscape is protected for future generations. In his spare time James can be found with his wife and daughter on the beaches and coastline of Pembrokeshire walking, writing about its Ancient history, fundraising in the local community, immersed in the local culture and enjoying the company of his family and friends.

Jetske Germing – Business Development and Delivery Manager

As a keen outdoor enthusiast, Jetske moved to Pembrokeshire over two decades ago to spend maximum time on the Coast. Jetske has an MA in Tourism Management, and has worked in sustainable tourism, community development and on international projects. In her spare time Jetske can be found on the coast, walking the Pembrokeshire Coast Path, exploring the coastline in a kayak, or surfing her favourite beaches. As a Volunteer Regional Rep for Surfers Against Sewage Jetske organises regular beach cleans and campaigns against Marine Litter, to protect waves and for cleaner seas.

Jess Hooper – Marine Energy Project Manager

Jess has recently returned to Pembrokeshire after 15 years in Bath and Bristol. Having grown up on a Pembrokeshire farm, the lure of coastal green fields and open space finally got too much last year. She and her husband have returned to the area to pursue an interest in local, sustainable food production on the family farm. Jess has over 10 years’ experience working in both the terrestrial and marine renewable energy sectors, and joins the team to lead on the development of our new Marine Energy Test Area. Outside of the office she can usually be found outside up to her knees in mud on the farm with Luna the dog.

Joseph Kidd – Marine Energy Operations Manager

Joseph has been at the forefront of development and consenting for wave and tidal projects in the UK since 2006 and is the Vice-Chair of Marine Energy Wales. He spent five years heading up the Project Development team for Marine Current Turbines Ltd, managing a large portfolio of tidal projects across the UK. Since then he has provided development support to a number of wave and tidal projects in Wales including both demo zones, Swansea Bay Tidal Lagoon, ORJIP Ocean Energy, and most recently Nova Innovation’s projects in north Wales. Joseph was involved in the early development of PCF’s Marine Energy Test Area and is now helping push the project forward since it has secured funding. In his free time Joe enjoys spending time with his young family and friends, often down the beach, camping or at music festivals. 

Holly Pretious – Marketing and Communications Manager

Holly joined the PCF team in 2015 after graduating from university with an MSc in Sustainable Development and a BSc (Hons) Geography with Environmental Management. She leads on marketing, communications, as well as delivering stakeholder engagement events, including the annual  Marine Energy Wales conference. She also manages Marine Energy Wales membership and member enquiries and supports in the delivery of the work plan. Away from the office Holly is a keen runner and loves anything that involves being near the coast. Having recently spent some time volunteering in Thailand, she hopes to one day travel the world.

Paul Renfro –  Project Manager

Paul joined PCF in 2013 and works across several projects including the Pembrokeshire Outdoor Charter, Pembrokeshire Marine Code, Wales Activity Mapping, and the Ecosystem Enterprise Partnership Ecobank. He has a BSc degree in Park and Natural Resource Management and over fifteen years of experience working in and with the outdoor sector. His time at PCF has allowed him to develop a Coasteering Concordat between the National Trust and local adventure activity providers, a Recreational Audit for Disabled Access aimed at removing barriers to participation, a feasibility study investigating the potential for a nutrient trading scheme in the Milford Haven Catchment, and new ways to engage and promote the Pembrokeshire Marine Code including educational buoys and a digital app. Out of the office he enjoys surfing, kayaking, sailing, walking on the coast path, and just generally enjoying the beaches and wild places of Pembrokeshire. Paul volunteers as a regional representative for Surfers Against Sewage.

Louise Rigby Williams –  Marine Energy Project Manager

Louise has a BSc in International Management and an MSc in Environmental Resource Management and brings with her significant organisational and project management experience having worked in wind farm development for RWE and as Head of Geography in a Pembrokeshire secondary school. She has a strong links and first-hand experience in renewable energy development across the UK. Louise works across a number of projects within the Marine Energy Wales portfolio providing support and guidance for the development of the marine energy sector in Wales. Louise enjoys anything and everything that gets her outdoors – surfing, hiking, road biking, running, and yoga. She has travelled, worked and volunteered in Europe, North and Southern Africa, Asia, North, Central and Southern America.

Bethan Simes –  Marine Energy Project Coordinator

Beth was born and raised in Pembrokeshire. After graduating from Swansea University with a BSC (Hons) in Geography, she went on to develop her project management skills working for a software company. Wishing to transfer into the renewable industry, she joined the PCF team in 2018 to co-ordinate the Marine Energy Test Area project. Away from the office, she can usually be found walking the beaches and coast path with her dog, Dewi.