David Jones –  Chief Executive Officer

David joined PCF in 2006 as a volunteer and became the Chief Executive Officer in 2014. He has a BSc (Hons) degree in Coastal Zone Management and the Marine Environment, and has worked across a number of projects in the PCF portfolio. Working on sustainable recreation has seen him develop the Recreation Plan for the National Park, a toolkit for Welsh Government and the Wales Activity Mapping project.  In recent years, much of David’s time has been spent developing Marine Energy Pembrokeshire, a major opportunity for the development of marine renewables in Pembrokeshire and Wales. Before joining PCF David spent a number of years working overseas in the dive industry and spent time with the White Shark Trust in South Africa. Outside the office, David is involved in Neptune’s Army of Rubbish Cleaners where he is the secretary, fund raiser and carries out the clean-up dives. He is frequently out surfing and loves to enjoy the amazing Pembrokeshire coastline.

Tim Brew –  Education Coordinator

Tim qualified as a Maths and Science teacher at St Lukes College, Exeter University.  He then taught in a Pembrokeshire secondary schools for over 10 years. Subsequently he ran the education programme for Eco Centre Wales, developing innovative resources on climate change and energy for learners of all ages.  From 2013 he ran his own business focussed on education and energy.  Tim joined the team in 2017 to deliver the Coastal Curriculum and to develop educational resources to support PCF projects.  In his spare time Tim enjoys climbing, kayaking and spending time at the beach with his family.

Ceri Crichton –  Business Manager

Ceri has a BSc (Hons) in Business Management and has a strong record of creating sustainable and long term growth opportunities in global companies and the third sector. She brings with her long standing experience in business development and is integral to the development of business planning, financial and marketing strategies. Key successes include delivering the best financial performance to date and Pembrokeshire Coastal Forum being voted Cynnal Cymru / Sustain Wales Sustainable Social Enterprise, awarded at the Senedd in 2016. Outside of the office, Ceri enjoys property renovation. Alongside this, she spends most of her time on the beach with her family, enjoying yoga, stargazing, running, cycling or walking the stunning Pembrokeshire Coast Path.

James Dyer – Finance, HR and Policy Manager

James was born and raised in North Pembrokeshire, and after fifteen years away studying, travelling and working, Pembrokeshire finally called him home. He has a BA (Hons) in Business Management & Finance, and has worked in various roles in the private and public sector including ‘British Standards Institution’, ‘Welsh Government’ (WDA), and ‘Communities First’.  Joining in February 2014 James has eleven years’ experience in third sector Financial Management and Community Interest Companies.  He is tasked with the Financial Management of PCF, working so that Pembrokeshire’s natural, historic and magical landscape is protected for future generations. In his spare time James can be found with his wife and daughter on the beaches and coastline of Pembrokeshire walking, writing about its Ancient history, fundraising in the local community, immersed in the local culture and enjoying the company of his family and friends.

Jess Hooper – Marine Energy Project Manager

Jess has recently returned to Pembrokeshire after 15 years in Bath and Bristol. Having grown up on a Pembrokeshire farm, the lure of coastal green fields and open space finally got too much last year. She and her husband have returned to the area to pursue an interest in local, sustainable food production on the family farm. Jess has over 10 years’ experience working in both the terrestrial and marine renewable energy sectors, and joins the team to lead on the development of our new Marine Energy Test Area. Outside of the office she can usually be found outside up to her knees in mud on the farm with Luna the dog.

Holly Pretious – Project Co-ordinator

Holly joined the PCF team in 2015 after graduating from university with an MSc in Sustainable Development and a BSc (Hons) Geography with Environmental Management. She leads on marketing, communications and PCF events, and is also project coordinator for Marine Energy Wales, supporting the project director in the delivery of the marine energy work plan. Away from the office Holly is a keen runner and loves anything that involves being near the coast. Having recently spent some time volunteering in Thailand, she hopes to one day travel the world.

Paul Renfro –  Sustainable Recreation Project Manager

Paul works with Pembrokeshire Outdoor Charter Group (OCG) and the Marine Code. He represents the OCG at a national Level through the Wales Activity Tourism Organisation. His BSc degree in Park and Natural Resource Management and over ten years of experience working in outdoor recreation has prepared him for his role in the forum. Out of the office he enjoys surfing, kayaking, walking on the coast path with his dog, and just generally enjoying the beaches and wild places of Pembrokeshire. Paul is currently the West Wales Surfers Against Sewage Regional Representative.

Louise Rigby Williams –  Marine Energy Project Manager

Louise has a BSc in International Management and an MSc in Environmental Resource Management and brings with her significant organisational and project management experience having worked in wind farm development for RWE and as Head of Geography in a Pembrokeshire secondary school. She has a strong links and first-hand experience in renewable energy development across the UK. Louise works across a number of projects within the Marine Energy Wales portfolio providing support and guidance for the development of the marine energy sector in Wales. Louise enjoys anything and everything that gets her outdoors – surfing, hiking, road biking, running, and yoga. She has travelled, worked and volunteered in Europe, North and Southern Africa, Asia, North, Central and Southern America.