Following four years with PCF as Business Development Manager and a period of joint Acting CEO, Jetske took on the permanent role of Managing Director of PCF in 2022, bringing extensive experience working within the Welsh sustainability sector over the last two decades. She was part of the Future Generations Act’s Stakeholder Reference Group through its design phase, is part of a range of Welsh marine policy groups and has worked in both the third sector and in business, leading on stakeholder engagement and community development,  across a range of topics such as renewable energy, SDG – sustainable development goals, Open Government, social prescribing and sustainable tourism. As a keen outdoor enthusiast, Jetske moved to Pembrokeshire in the late 90s, and in her spare time can be found on the coast- walking the Pembrokeshire Coast Path, exploring the coastline in a kayak or sailboat, or surfing her favourite beaches.

Tim qualified as a Maths and Science teacher at St Lukes College, Exeter University. He then taught in Pembrokeshire secondary schools for over 10 years. Subsequently he ran the education programme for Eco Centre Wales, developing innovative resources on climate change and energy for learners of all ages. Tim joined the PCF team in 2017 to deliver the Coastal Curriculum and to develop educational resources to support PCF projects and is now Programme Manager for Education, Skills and Stakeholder Engagement. In his spare time Tim enjoys climbing, kayaking and spending time at the beach with his family.

Tom grew up in Pembrokeshire and developed his career in the marine energy industry, from surveying through to project development with Wave Energy developer, Bombora. Tom joined the MEW team in 2021 as Project Delivery Manager for our Marine Energy Test Area (META), and in 2022 took on the role of Marine Energy Wales Programme Manager, overseeing a host of projects, collaborations and stakeholders to spearhead the development and deployment of marine renewable technology in Wales.   

Beth grew up in Pembrokeshire and has recently moved back home after several years away at university, working, and travelling. She started out studying Fine Art, but soon found her way into Sustainability through a mixture of societies and work placements during her BSc in Marketing at and her MSc in Sustainability and Consultancy. A stint working in yachting and being back by the sea also sparked her interest in marine protection and enhancement, leading Beth to pursue a career in the industry.

She joins PCF from her previous role in Sustainability Consulting, where she gained a thorough understanding of a broad range of issues in sustainability including carbon reporting and reduction, inclusive design and sustainable resource management. Outside of work, Beth can often be found doing yoga, horse riding along the South Pembrokeshire beaches, or doing some painting.

Tom has a degree in Environmental Planning and Management from Bangor University and more than twenty years of experience working on sustainable development initiatives with stakeholders around the Pembrokeshire coast and nationally in Wales. Tom started out with PCF in 2008 as the Activities Liaison Officer developing the Pembrokeshire Marine Code and Outdoor Charter projects and working on a broad range of events and conferences. Tom currently works on a broad range of stakeholder engagement projects – on renewable energy, climate change, and sustainable recreation.  Out of the office Tom enjoys surfing, freediving, playing the piano and is a proud member of The Magic Circle.

Matt has worked in the adventurous activity and environmental education sectors of Pembrokeshire for well over 20 years. He studied Environmental Science at Bradford University and first came to Pembrokeshire as a placement student for the Field Studies Council. A training programme through the Prince’s Trust opened the door to outdoor activity qualifications and leadership which enabled him to work for various providers around the county. He is now looking forward to continuing the sustainable recreation work of PCF. Matt can be found mountain biking and walking with family and friends in his spare time as well as trying to improve his knowledge of the flora and fauna of Pembrokeshire.

Alec’s initial sport, racing sailing dinghies, took her to the south of the UK and Europe as a sailing instructor, before settling in beautiful Pembrokeshire as an outdoor adventure guide, more than a decade ago. Looking for a change of career into the conservation and sustainable sector, Alec joined the PCF team in 2018. Combining 16 years experience of working in the outdoor adventure sector with knowledge gained from a BSc in Environmental Science and PGCert in Ecology, she co-ordinates projects such as the Pembrokeshire Marine Code, Pembrokeshire Outdoor Charter and Wales Activity Mapping. With a passion for the environment and natural world, any spare time away from work is taken up by a number of different interests including cycling, running, swimming and coastal walks.

Jay has a background in interdisciplinary environmental sciences, having studied and undertaken research addressing contemporary environmental challenges in the UK, Canada and Denmark. Over the years he has also built up a diverse range of project management experience spanning hospitality and live events, community radio, an environmental non-profit and a green tech start-up. One of his main areas of interest is the merger of sustainability with business management, which has now drawn him into the world of marine energy where he hopes to apply his diverse set of skills and experience towards advancing the interests of this growing sector.

Outside of work Jay can be found pursuing outdoor adventurous sports such as rock climbing and surfing, playing his guitar around a campfire, or just generally soaking up the amazing scenery Pembrokeshire and North Wales have to offer.

Saul joined the META Project as Operations Manager in 2020. Saul was previously Project Officer at the European Marine Energy Centre (EMEC). In his role with us at PCF he brings EMEC expertise developing wave and tidal test sites to META and supports the following tasks: SOP development; Client Management; and Environment and Consents. Saul has worked in various practical roles related to the marine environment as a marine science research assistant and outdoor education facilitator. Saul has a Masters in Marine Renewable Energy. Through his MSc study in Orkney and especially working for EMEC Saul has gained a thorough understanding of the technical, operational, environmental and commercial aspects of marine renewable energy projects.

Matt moved to Pembrokeshire at the end of 2020 with his fiancée – a local to the county, and their two young children. Prior to relocating to West Wales, he was based in Bristol, working within account and partnership management. Matt has considerable experience engaging and managing relationships across a broad range of stakeholders, including both public and private sectors. Matt has a BA (hons) in Music Industry Management and holds a Post Graduate Certificate (PGCE) in Primary Education. Matt joined the team in July 2021 taking on the Selkie Project Coordinator position. The Selkie project aimed to develop the commercialisation pathway for the marine renewable energy industry in Ireland and Wales. He now supports the wider work of Marine Energy Wales. Outside of work, Matt enjoys surfing, cycling and exploring the scenic coastline with his family.

Holly has been passionate about tackling climate ever since primary school and has for many years aspired to help Wales achieve its renewable potential. Holly graduated from the University of Leeds with a First-Class (BA) Geography Industrial Degree and joined Marine Energy Wales in June 2022. Holly is especially interested in supporting Pembrokeshire transition to marine renewables and create tangible positive impacts on the local and wider community.

Outside of work, Holly spends the majority of her time at the beach running her women’s surf school Shaka Surf, or surfing herself.

With a wealth of experience in design, brand strategy and strategic communications, Nayfe has been pivotal in helping to craft our conversations with the public, stakeholders, and partners, and making our endeavors a success.

His commitment to PCF is underpinned by a deep love for sustainability of the natural world. Nayfe is an accomplished musician, photographer and keen walker, often seen exploring the Pembrokeshire coast during his free time. His personal connection to the landscape, interpersonal skills and professional expertise make him a perfect fit for the team.

Jess is a former journalist and film producer, with over ten years’ experience in the industry in Wales. She studied Welsh & Media, before completing a Postgraduate Diploma in Broadcast Journalism at Cardiff University.  

As the former West Wales Reporter for ITV Wales, Jess loves all things Wales, and how to tell a good story. She’s particularly passionate about Pembrokeshire and promoting its potential to the rest of the world. When not in work, Jess can often be found at the beach, walking the coast path or at a music festival. 

Born and bred in Pembrokeshire, Emma attended Greenhill School, Pembrokeshire College and graduation from University of Wales Swansea with a BA (Hons) in American Studies (History, Politics & Literature).  Joining PCF in October 2022, she brings a wealth of experience from previous admin, finance and HR roles having worked in the education and third sector for a number of years.  Emma is AAT qualified, recently completed a Level 3 NVQ in Business Administration and is currently learning Welsh.  Having worked away for a few years, Emma returned home to Pembrokeshire with a renewed sense of just how special this coastline and its communities are, and she is dedicated in playing her part to conserve its unique beauty.  Outside the office, Emma enjoys walking the beaches and clifftops of Pembrokeshire with her husband.

Charlie joined the team in 2024 as the Floating Offshore Wind (FLOW) Project Manager and is responsible for managing the Celtic Sea Developers Alliance.

Charlie grew up in Pembrokeshire spending summers teaching surfing and lifeguarding on the beaches of south Pembrokeshire where he established his passion for the coast and marine environment. Fuelled by this passion, he pursued higher education at the University of Plymouth, where he earned both a BSc in Surf Science and Technology and an MSc in Hydrography. Following the completion of his studies, Charlie ventured into offshore surveying and more recently gained experience working in renewable energy project development.

Outside of work Charlie enjoys surfing, walking, cooking and talking about renewable energy.

Growing up in Pembrokeshire, Lottie’s love for the sea inspired her passion for environmental protection. After completing her BA in knitwear, she was fortunate enough to land a job working on textile-based circular economy projects in the outdoor adventure industry back in Pembrokeshire. A MSc in Sustainability and Adaptation at The Centre for Alternative Technology sparked her interest in behaviour change for sustainability, and led her to the work she does at PCF. Out of the office Lottie can be found swimming, snorkelling and napping (hopefully in the sunshine) around the Pembrokeshire coast.