Pembrokeshire 'Living Coast' 2024

Thank you to everyone who attended this year's event!

With so many exceptional entries this year, it was incredibly difficult to judge, but we're pleased to share the winning photographs from our 2024 Pembrokeshire 'Living Coast' Photographic competition.

Could you be part of the Future Energy industry in Pembrokeshire?

We are thrilled to extend an invitation to learning groups from Pembrokeshire to utilise our industry-standard test facility.

In our endeavour to foster a collaborative learning environment and further the research in marine technologies, we are launching a competition open to Pembrokeshire learners of all ages!

Economic and Social Evaluation of the Outdoor Activity Sector in Wales

In partnership between Pembrokeshire Coastal Forum and the Wales Adventure Tourism Organisation (WATO), this comprehensive survey, involving more than 600 individuals and businesses in spring 2023, identified significant growth in Wales’ outdoor activity sector over the past decade.

Nature Finance Review 2023 Case Study: PCF

The work of Pembrokeshire Coastal Forum around nutrient trading through the Ecosystem Enterprise Partnership is highlighted as a case study in this important area of work.

Ethnic Diversity Toolkit

Discover the Ethnic Diversity Toolkit for the Coastal Sector!

Pembrokeshire Coastal Forum is committed to making the coast accessible and enjoyable for everyone. We're sharing Represent Us (Ltd)'s Toolkit to help improve ethnic diversity in placements and create a more inclusive environment for all.

Pembrokeshire Coastal Forum - Impact Report 2022

As a stakeholder support organisation, the PCF team is proud of our work connecting communities, businesses, organisations and decision-makers. We hope you enjoy reading about our latest impacts and plans! 

Pembrokeshire Coastal Forum finalist for Wales STEM Educational Programme of the Year

The Team

JETSKE GERMING – MANAGING Director

JETSKE GERMING – MANAGING Director

Following four years with Pembrokeshire Coastal Forum (PCF) as Business Development Manager and a period of joint Acting CEO, Jetske Germing has taken on the permanent role of Managing Director of PCF. Jetske brings extensive experience working within the Welsh sustainability sector over the last 15 years. She was part of the Future Generations Act’s Stakeholder Reference Group through its design phase, is part of a range of Welsh marine policy groups and has worked across a number of areas including stakeholder engagement and community development, Open Government and on a range of topics such as renewable energy, SDG – sustainable development goals, social prescribing and sustainable tourism. As a keen outdoor enthusiast, Jetske moved to Pembrokeshire over two decades ago, and in her spare time  can be found on the coast- walking the Pembrokeshire Coast Path, exploring the coastline in a kayak or sailboat, or surfing her favourite beaches.

JAMES DYER – finance Director

JAMES DYER – finance Director

James was born and raised in North Pembrokeshire, and after fifteen years away studying, travelling and working, Pembrokeshire finally called him home. He has a BA (Hons) in Business Management & Finance, and has worked in various roles in the private and public sector including ‘British Standards Institution’, ‘Welsh Government’ (WDA), and ‘Communities First’. Joining in February 2014 James has eleven years’ experience in third sector Financial Management and Community Interest Companies. He is tasked with the Financial Management of PCF, working so that Pembrokeshire’s natural, historic and magical landscape is protected for future generations. In his spare time James can be found with his wife and daughter on the beaches and coastline of Pembrokeshire walking, writing about its Ancient history, fundraising in the local community, immersed in the local culture and enjoying the company of his family and friends.

TIM BREW – Programme Manager

TIM BREW – Programme Manager

Tim qualified as a Maths and Science teacher at St Lukes College, Exeter University. He then taught in Pembrokeshire secondary schools for over 10 years. Subsequently he ran the education programme for Eco Centre Wales, developing innovative resources on climate change and energy for learners of all ages. From 2013 he ran his own business focussed on education and energy. Tim joined the team in 2017 to deliver the Coastal Curriculum and to develop educational resources to support PCF projects. In his spare time Tim enjoys climbing, kayaking and spending time at the beach with his family.

PAUL RENFRO – Programme MANAGER

PAUL RENFRO – Programme MANAGER

Paul joined PCF in 2013 and works across several projects including the Pembrokeshire Outdoor Charter, Pembrokeshire Marine Code, Wales Activity Mapping, and the Ecosystem Enterprise Partnership Ecobank as part of the Building Resilience in Catchments programme. He has a BSc degree in Park and Natural Resource Management and twenty years of experience working in and with the outdoor sector. His time at PCF has allowed him to develop a Coasteering Concordat between the National Trust and local adventure activity providers, a Recreational Audit for Disabled Access aimed at removing barriers to participation, a feasibility study investigating the potential for a nutrient trading scheme in the Milford Haven Catchment, and new ways to engage and promote the Pembrokeshire Marine Code including educational buoys and a digital app. Out of the office he enjoys surfing, kayaking, sailing, walking on the coast path, and just generally enjoying the beaches and wild places of Pembrokeshire. Paul volunteers as a regional representative for Surfers Against Sewage.

Tom Hill, Programme Manager - Marine Energy Wales

Tom Hill, Programme Manager - Marine Energy Wales

Tom grew up in Pembrokeshire and developed his career in the marine energy industry, from surveying through to project development with Wave Energy developer, Bombora. Tom joined the MEW team in 2021 as Project Delivery Manager for our Marine Energy Test Area (META), and in 2022 took on the role of Marine Energy Wales Programme Manager, overseeing a host of projects, collaborations and stakeholders to spearhead the development and deployment of marine renewable technology in Wales.   

Beth Williams - Business Development Manager

Beth Williams - Business Development Manager

Beth grew up in Pembrokeshire and has recently moved back home after several years away at university, working, and travelling. She started out studying Fine Art, but soon found her way into Sustainability through a mixture of societies and work placements during her BSc in Marketing at and her MSc in Sustainability and Consultancy. A stint working in yachting and being back by the sea also sparked her interest in marine protection and enhancement, leading Beth to pursue a career in the industry.

She joins PCF from her previous role in Sustainability Consulting, where she gained a thorough understanding of a broad range of issues in sustainability including carbon reporting and reduction, inclusive design and sustainable resource management. Outside of work, Beth can often be found doing yoga, horse riding along the South Pembrokeshire beaches, or doing some painting.

Tom Luddington - Coastal Stakeholder Manager

Tom Luddington - Coastal Stakeholder Manager

Tom has a degree in Environmental Planning and Management from Bangor University and more than twenty years of experience working on sustainable development initiatives with stakeholders around the Pembrokeshire coast and nationally in Wales. Tom started out with PCF in 2008 as the Activities Liaison Officer developing the Pembrokeshire Marine Code and Outdoor Charter projects and working on a broad range of events and conferences. Tom currently works on stakeholder engagement on renewable energy, climate change, Wild Seas Wales and on sustainable recreation projects.  Out of the office Tom enjoys surfing, freediving, playing the piano and is a proud member of The Magic Circle.

Matt Lister - Sustainable Recreation Manager

Matt Lister - Sustainable Recreation Manager

Matt has worked in the adventurous activity and environmental education sectors of Pembrokeshire for well over 20 years. He studied Environmental Science at Bradford University and first came to Pembrokeshire as a placement student for the Field Studies Council. A training programme through the Prince’s Trust opened the door to outdoor activity qualifications and leadership which enabled him to work for various providers around the county. He is now looking forward to continuing the sustainable recreation work of PCF. Matt can be found mountain biking and walking with family and friends in his spare time as well as trying to improve his knowledge of the flora and fauna of Pembrokeshire.

ALEC DENNY –  SUSTAINABLE RECREATION COORDINATOR

ALEC DENNY – SUSTAINABLE RECREATION COORDINATOR

Alec’s initial sport, racing sailing dinghies, took her to the south of the UK and Europe as a sailing instructor, before settling in beautiful Pembrokeshire as an outdoor adventure guide, more than a decade ago. Looking for a change of career into the conservation and sustainable sector, Alec joined the PCF team in 2018. Combining 16 years experience of working in the outdoor adventure sector with knowledge gained from a BSc in Environmental Science and PGCert in Ecology, she co-ordinates three projects, Pembrokeshire Marine Code, Pembrokeshire Outdoor Charter and Wales Activity Mapping. With a passion for the environment and natural world, any spare time away from work is taken up by a number of different interests including cycling, running, swimming and coastal walks.
Jay Sheppard – MARINE ENERGY PROJECT Manager

Jay Sheppard – MARINE ENERGY PROJECT Manager

Jay has a background in interdisciplinary environmental sciences, having studied and undertaken research addressing contemporary environmental challenges in the UK, Canada and Denmark. Over the years he has also built up a diverse range of project management experience spanning hospitality and live events, community radio, an environmental non-profit and a green tech start-up. One of his main areas of interest is the merger of sustainability with business management, which has now drawn him into the world of marine energy where he hopes to apply his diverse set of skills and experience towards advancing the interests of this growing sector.

Outside of work Jay can be found pursuing outdoor adventurous sports such as rock climbing and surfing, playing his guitar around a campfire, or just generally soaking up the amazing scenery Pembrokeshire has to offer.

 

Saul Young  – META Operations Manager

Saul Young – META Operations Manager

Saul joined the META Project as Operations Manager in 2020. Saul was previously Project Officer at the European Marine Energy Centre (EMEC). In this role he brings EMEC expertise developing wave and tidal test sites to META and supports the following tasks: SOP development; Client Management; and Environment and Consents. Saul has worked in various practical roles related to the marine environment as a marine science research assistant and outdoor education facilitator. Saul has a Masters in Marine Renewable Energy. Through his MSc study in Orkney and especially working for EMEC Saul has gained a thorough understanding of the technical, operational, environmental and commercial aspects of marine renewable energy projects.

Matt Telfer  – MEW Project Coordinator

Matt Telfer – MEW Project Coordinator

Matt moved to Pembrokeshire at the end of 2020 with his fiancée – a local to the county, and their two young children. Prior to relocating to West Wales, he was based in Bristol, working within account and partnership management. Matt has considerable experience engaging and managing relationships across a broad range of stakeholders, including both public and private sectors. Matt has a Ba(hons) in Music Industry Management and holds a Post Graduate Certificate (PGCE) in Primary Education. Matt joined the team in July 2021 taking on the Selkie Project Coordinator position. The Selkie project aims to develop the commercialisation pathway for the marine renewable energy industry in Ireland and Wales. He also supports the wider work of Marine Energy Wales. Outside of work, Matt enjoys surfing, cycling and exploring the scenic coastline with his family.

HOLLY SKYRME – MEW PROJECT COORDINATOR

HOLLY SKYRME – MEW PROJECT COORDINATOR

Holly has been passionate about tackling climate ever since primary school and has for many years aspired to help Wales achieve its renewable potential. Holly graduated from the University of Leeds with a First-Class (BA) Geography Industrial Degree and joined Marine Energy Wales in June 2022. Holly is especially interested in supporting Pembrokeshire transition to marine renewables and create tangible positive impacts on the local and wider community.

Outside of work, Holly spends the majority of her time at the beach running her women’s surf school Shaka Surf, or surfing herself.

 

NAYFE SLUSJAN - COMMUNICATIONS MANAGER

NAYFE SLUSJAN - COMMUNICATIONS MANAGER

With a wealth of experience in design, brand strategy and strategic communications, Nayfe has been pivotal in helping to craft our conversations with the public, stakeholders, and partners, and making our endeavors a success.

His commitment to PCF is underpinned by a deep love for sustainability of the natural world. Nayfe is an accomplished musician, photographer and keen walker, often seen exploring the Pembrokeshire coast during his free time. His personal connection to the landscape, interpersonal skills and professional expertise make him a perfect fit for the team.

JESS HILL – COMMUNICATIONS COORDINATOR - MARINE ENERGY

JESS HILL – COMMUNICATIONS COORDINATOR - MARINE ENERGY

Jess is a former journalist and film producer, with over ten years’ experience in the industry in Wales. She studied Welsh & Media, before completing a Postgraduate Diploma in Broadcast Journalism at Cardiff University.  

As the former West Wales Reporter for ITV Wales, Jess loves all things Wales, and how to tell a good story. She’s particularly passionate about Pembrokeshire and promoting its potential to the rest of the world. When not in work, Jess can often be found at the beach, walking the coast path or at a music festival. 

EMMA LEWIS – FINANCE & OFFICE MANAGER

EMMA LEWIS – FINANCE & OFFICE MANAGER

Born and bred in Pembrokeshire, Emma attended Greenhill School, Pembrokeshire College and graduation from University of Wales Swansea with a BA (Hons) in American Studies (History, Politics & Literature).  Joining PCF in October 2022, she brings a wealth of experience from previous admin, finance and HR roles having worked in the education and third sector for a number of years.  Emma is AAT qualified, recently completed a Level 3 NVQ in Business Administration and is currently learning Welsh.  Having worked away for a few years, Emma returned home to Pembrokeshire with a renewed sense of just how special this coastline and its communities are, and she is dedicated in playing her part to conserve its unique beauty.  Outside the office, Emma enjoys walking the beaches and clifftops of Pembrokeshire with her husband.

CHARLIE ALLEN – FLOATING OFSHORE WIND (FLOW) PROJECT MANAGER

CHARLIE ALLEN – FLOATING OFSHORE WIND (FLOW) PROJECT MANAGER

Charlie joined the team in 2024 as the Floating Offshore Wind (FLOW) Project Manager and is primarily responsible for managing the Celtic Sea Developers Alliance.

Charlie grew up in Pembrokeshire spending summers teaching surfing and lifeguarding on the beaches of south Pembrokeshire where he established his passion for the coast and marine environment. Fuelled by this passion, he pursued higher education at the University of Plymouth, where he earned both a BSc in Surf Science and Technology and an MSc in Hydrography. Following the completion of his studies, Charlie ventured into offshore surveying and more recently gained experience working in renewable energy project development.

Outside of work Charlie enjoys surfing, walking, cooking and talking about renewable energy.